As you read this issue, we hope you like what we’ve done with our place.
If there’s one word that can describe the upcoming new year, I’d have to pick “change”. Without doubt, change does surround us. Presidential changes. Weather changes. Economic changes. Business changes.
As I walked around the quiet office floor last June, I noticed a stark disconnect between The Loafer branding and that of our own surrounding. Our office walls are now adorned with extreme art ranging from old barn wood to modern design. We have been building the environment of our work space to better reflect the soul root of what The Loafer brand is all about — Arts and Entertainment, Music and Nightlife, Dining, and Dancing. And, as our own office space required change, so does The Loafer. It’s the same place, just a new face.
As you read through this week’s issue of The Loafer, you will notice that we have given it, too, a change. A face lift, if you will, with a freshened new logo. A new, clean, layout design, making it easier reading for you, our reader; and, more effective space usage for our advertisers.
The Loafer brand identity is the connecting point for the many things we do. This includes not only our print and digital publications; but, also, our redesigned website. And, as the TV pitchman is heard to say: “But wait, there’s more!”
As I walked around the quiet office floor last June, I noticed a stark disconnect between The Loafer branding and that of our own surrounding.
Thanks to your demand for our publication, the Loafer will now be increasing distribution to an even greater circulation with additional location stops. We will thus be even better able to continue to keep more of you informed of current and emerging trends, events, festivals, arts, and music in the region.
If common values, and a shared location, are what make a community, then we have all hit the jackpot. Whether that means a year-round recreation mecca, an exciting business landscape, or meaningful volunteer opportunities around town, The Loafer hopes to inspire our readers to get involved and be part of what is going on around us all.
A special community deserves a specialty weekly magazine. We hope that as our community grows and prospers, The Loafer will mirror its success. We believe the changes you see in this week’s magazine, and in the newly designed website, will give us an even better opportunity to achieve that goal. But, when it comes to the words and images – the soul of the magazine – The Loafer remains the same. You will find the same local focus, at least the same amount of stories, and, gratefully, the same great columnists!
Thank you for being our valuable readers and customers!! Love it? Hate it? Let us know what you think by dropping a comment to this article online at theloaferonline.com.
Because after all, it’s what you do with your free time that counts!!
Luci Tate Publisher