A perfect way to Celebrate Valentine’s Day
Tennessee’s oldest town is about to get a lot sweeter!! The second annual Chocolate Fest will be held on Saturday, February 11th from 11 am to 4 pm. Whether you’re a chocolate lover or not, the event is a treat everyone should experience.
Last year’s Chocolate Fest topped out with 1,600 people in attendance. “We were sold out by 9:30 am” says event organizer and owner of the Lollipop Shop, Jeff Gurley. “The high for the day was 25 degrees and we were just overwhelmed with the response, especially for the first year,” Gurley adds. The event is sponsored by JAMSA (Jonesborough Area Merchants Association) and the organization also hosted SodaFest in June, ScoopFest in August and a Cheese and Wine festival in September.
“This is a unique event because it’s an affordable festival, and there are a lot of great chocolate offerings at the downtown shops and restaurants.” As a merchant, we needed something in the middle of winter,” Gurley says. The festival strives to bring more life into downtown, providing a quintessential experience highlighting local shops, businesses, and restaurants and inviting visitors to stroll, shop, dine and revel in the sense of community Historic Jonesborough prides itself in.
Cameo Waters, The Director of Tourism and Marketing for the Town of Jonesborough says, “I am someone who loves a working and vibrant downtown; somewhere you can grab a coffee, stroll along the streets, and hang out with the locals for a day. Through is a bit of sweet treats and that is exactly what Jonesborough’s second annual Chocolate Fest offers! It gives an opportunity to try endless options of scrumptious chocolates, spend time with your family and friends, and meet the merchants that keep downtown Jonesborough full of life.”
The event is to be held Valentine’s Day weekend, February 11th from 11 am to 4 pm. Many Jonesborough Restaurants will be offering special chocolate desserts leading up to the event. There will be endless options— everything from conversation heart chocolate bark, fudge, an outdoor s’mores, chocolate covered cherries and so much more! For more information, please visit the Chocolate Fest Facebook page or call the Visitors Center at 423-753-1010.