Social Media Trends to Expect in 2018. Go Ahead and #Hashtag this.
1. Live Streaming Living Its Full Life
Live streaming was the primary stratagem across all social media platforms in 2017. In 2018, brands and companies will only utilize this feature in bigger and better ways. Live streaming will be the solution in taking a small business and cultivating it into a household name.
2. AR You Ready for Augmented Reality?
Sure, AR was originated by the U.S. Air Force’s Armstrong Labs in 1992, but over the years we’ve observed AR only to increase in precision and popularity: medicine; contact lenses; Google Glasses; video games; social media. Now, expect Augmented Reality to go beyond Pokémon GO and allow brands and companies to have the ability to propose their designs/products by projecting those designs in the hands – and homes – of the consumer.
3. Face To Space(s)
In Spring of 2017, Facebook introduced Facebook Spaces: a VR way to connect. With Facebook Spaces, we can only imagine how this feature will advance. That’s right… no more awkward faces when receiving that not so desired gift next holiday season; just set your Facebook avatar to , slap on that VR, and gift exchanging won’t feel AS guilty.
4. Loyalty to Gen Z
When you think Social Media, Millennials are likely the primary audience; however, Multinational Finance Company, Goldman Sachs conducted a study that Gen Z will have increased buying power. Needless to say, brands and companies will be altering their social media strategies to increase investment.