• Home
  • Advertise
  • Circulation
  • About Us
  • FAQ
  • Contact Us

Grimag

  • In This Issue
  • Featured
    • Cover Story
      • Less than a week until MerleFest 2018: Early Bird ticket discount available through April 25
    • Events
      • Less than a week until MerleFest 2018: Early Bird ticket discount available through April 25
      • EmiSunshine
      • Dancing with the Tri-Cities Stars Celebrates it’s 10th Year!
      • Derby Day
      • It’s So Easy: Guns ‘N’ Roses Tribute Band Plays Holston River Brewing on Friday Night
      • Small Business Festival to bring Austin startup scene to the region
      • May Day Celebration: Family-Friendly Evening and Fundraiser
      • Kingston Can Inaugural Valley Rally Ride
      • The 5th Annual Appalachian Spring Festival
      • Spring Rabies Clinics
    • Arts
      • Richard III provides and experience unlike any other
      • May Day Celebration: Family-Friendly Evening and Fundraiser
    • Music
      • Less than a week until MerleFest 2018: Early Bird ticket discount available through April 25
      • EmiSunshine
      • Derby Day
      • It’s So Easy: Guns ‘N’ Roses Tribute Band Plays Holston River Brewing on Friday Night
      • The 5th Annual Appalachian Spring Festival
      • Band Booking
    • Food & Drink
      • May Day Celebration: Family-Friendly Evening and Fundraiser
    • Free & Fun
      • Carter Railroad Museum gets ‘Streamlined’
    • News
      • Richard III provides and experience unlike any other
      • Dancing with the Tri-Cities Stars Celebrates it’s 10th Year!
      • Derby Day
      • Small Business Festival to bring Austin startup scene to the region
      • Kingston Can Inaugural Valley Rally Ride
      • YES, It is a thing! Goat Yoga
      • Spring Rabies Clinics
      • Carter Railroad Museum gets ‘Streamlined’
      • Pets of the week
      • Things to do
    • Classifieds
      • Pets of the week
      • Things to do
  • Columns
    • Appalachian Wanderers
      • William Howard Taft National Historic Site
    • *batteries not included
      • The Black Scorpion
    • The Casual Word
      • Splotches
    • Kelly’s Place
      • Let’s Appreciate Jazz
    • Mister
      • Don’t Make An Accessory Out of Yourself
    • Mountain Movers
      • Don Raines: The Interview
    • Outdoor Life
      • Is a 9mm pistol good enough for defensive use?
    • Pop Life
      • Lost In Space
    • Skies This Week
      • Skies This Week
    • Stargazer
      • Arcturus: Big Influence on Stargazers
    • The Nerd’s Corner
      • Nano Metalfigs
    • The Trivial Traveler
      • The Ultimate Limited Access Road
  • Businesses
    • Restaurants
    • Services
    • Salons
    • Museums
    • Schools / Colleges
    • Stores
    • Bars
    • Medical
    • Activities
    • Automotive
    • Theatre
    • Hotels
  • Spotlight
  • Full Issues
  • Nightlife
  • A Night Out

Brand Johnson City: Uncovering and Telling our Unique Story

The City of Johnson City has recently begun a research-driven, community-wide branding initiative. This effort will help Johnson City stand out in the marketplace as we grow toward our preferred future. Currently we are conducting research inside and outside the community to uncover perceptions, attitudes and what’s unique about Johnson City.

We start by conducting research inside and outside the community to uncover perceptions, attitudes and what’s unique about Johnson City. All of that data is transformed into compelling creative tools that tell the Johnson City story in ways that visitors, businesses and residents can understand. Next begins the integration of the new brand, not just into marketing and communications, but also into the fabric of our community and our daily lives.

A Community Branding is what people say about you when you’re not around. In other words, your reputation! Just like people or products, communities have reputations based on all the different experiences people have had with that community over time. Branding is the process of changing, clarifying, refining, or improving that reputation.

The first step in our community branding initiative is conducting research to figure out what Johnson City’s existing reputation is. At the same time we will conduct research to determine what Johnson City’s greatest strengths are. What makes our city special and unique? This allows us to look at where we are reputation wise, where we want to be based on our greatest strength, and then we come up with creative tools, strategies and advocacy programs that help close the gap between the two.

A new brand won’t solve all our problems. What branding can do is focus people on the positive differentiator in Johnson City, which can help us stand out as a preferred location. The stronger and more defined our reputation, the more people will want to live, work and play here.

You can see numerous examples of community branding on the website of North Star Destination Strategies. This agency is the City of Johnson City’s branding partner. www.brandjc.com

People have opinions about Johnson City. We want to hear them all. And the only way to do that is to gather lots of data from inside and outside the community. That data then becomes the primary driver for uncovering Johnson City’s brand. A statistically significant body of quantitative and qualitative research ensures the brand represents the perceptions of all audiences inside and outside the community.

At the heart of the Johnson City brand are the stories of the people who call Johnson City home.  And we want to hear them all. Did you start a business or a family here? Buy your first house or car? Please share the details. What does your church mean to you? Did your kids learn to swim in a local pool?  Where do you go to have fun with your friends? What is your favorite memory?

If pictures are your preferred way to tell your story, post a picture of you, your family and friends at a favorite Johnson City hangout. Post both stories and pictures on Instagram at #ShareYourJohnsonCityTN. The best pictures might even be used in a social media campaign associated with the roll-out of the new brand! If you really have a passion to help with this process, sign up to become a Johnson City Brand Ambassador below. Ambassadors are kept updated on the project and given the tools to spread the good word about Johnson City within their own personal spheres of influence.

Most importantly, we need to hear from you.  Take the Community Survey before MARCH 25th at brandjc.com.

Mar 20, 2018The Loafer
Share this:
What Stephen Hawking Means to the WorldAppalachian Express Chorus in Blountville on te%
You Might Also Like
 
NASA Watches Private Firms Rocket from Their Launch Pads
 
Lib-Con II Art Contest
The Loafer
The Loafer

info@theloaferonline.com

March 20, 2018 Archived30
Recent
Less than a week until MerleFest 2018: Early Bird ticket discount available through April 25
April 24, 2018
Things to do
April 24, 2018
Small Business Festival to bring Austin startup scene to the region
April 24, 2018
Popular
Abby The Spoon Lady tells her stories of riding the rails and busking
25,959 views
Josh “Hoppy” Hopkins: The Interview
7,724 views
4th of July Celebration: Rogersville City Park
2,442 views
Spotlight
  • Thursday, April 26, 2018 Saplin Grove in Kingsport at Mountain Music Museum
  • Thursday, April 26, 2018 Donny & The Dryheavers / Wealth of Knowledge in Kingsport, TN at Model City Tap House
  • Thursday, April 26, 2018 The Tides in Johnson City, TN at Rock’s Wood Fired Pizza & Grill
  • Thursday, April 26, 2018 LIL WYTE in Bristol at Patton- Crosswhite VFW Post 6975
  • Thursday, April 26, 2018 Anthony Mangrum piano man in Bristol, VA at Zachary’s Steak House

Subscribe: RSS iCal

The Loafer on FB
The Loafer
Archives
Instagram
Something is wrong.
Instagram token error.
1
About

Dedicated to local arts and entertainment around the Tri-Cities region since 1986.

Most Viewed
Abby The Spoon Lady tells her stories of riding the rails and busking
25,959 views
Josh “Hoppy” Hopkins: The Interview
7,724 views
4th of July Celebration: Rogersville City Park
2,442 views
Archives
Thanks for signing up!
Subscribe to our mailing list. Stay up to date with all the happenings!

By submitting this form, you are granting The Loafer permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy for details.) Emails are serviced by Constant Contact.

2016 The Loafer | Published by Pulse Publishing LLC. | P.O. Box 3238, Johnson City, TN 37602 | P: 423-283-4324 F: 423-283-4369 | 217 E. Springbrook Dr. #4, Johnson City, TN 37601

All advertisements are accepted and published by the publisher upon the representation that the agency and/or advertiser is authorized to publish the entire contents and subject matter thereof. The agency and/or advertiser will indemnify and save the publisher harmless from any loss of expense resulting from claims or suits based upon contents of any advertisement, including claims or suits for defamation, libel, right of privacy, plagiarism, and copyright infringement.

Another Stellar website design and development.