Simplicity, portability, affordability and the chase. Just a few of the words that come to mind when thinking of this new line currently flying off the shelves at stores!
These collectors recently found themselves in the toy (searching for the latest Funko POP! and Marvel Legends) and something caught our attention that we hadn’t seen there before. What were these small painted metal characters hanging from the pegs in the toy isle? A new product? A new line from an existing toy? What could this be that captivated our minds and captured our wallets?
It seemed as if we had stumbled upon the newest creation by Jada Toys, the Nano Metalfigs. The new toys are 1:65 IN scale, stand about 1 and ½ inch tall and made of 100% die cast metal. The tiny painted metal characters cost less than $1.00 (only 97 cents to be exact at Walmart!) and come in cardboard packaging with a plastic display window just like their larger scale counterparts of plastic.
It appears as of now, these little guys can be found in your favorite Marvel, DC, Harry Potter, WWE Wrestling, Street Fighter, Fantastic Beast, Halo and Disney/Pixar characters. You have the options of purchasing them in a single pack toy, a five pack, ten pack and even 20 pack assortments. What we found was that the multi packs contain characters that can’t be bought in the single packs. So for instance if you are a Harry Potter fan, and you want to collect the whole set, the only way you will be able to get Ginny Weasley Quidditch is to buy the 20 pack assortment as she is exclusive to that package. Or if you want to get Severus Snape, you must buy the Nano Scene – yes you read that right, Jada also makes scenes for the nano figures, currently only for Harry Potter and DC and these boxed scenes also have exclusive characters. So while they may be cheap to buy, some can also be hard to find.
Here is the truth about being a nerd. You don’t have to be an expert in something, you just have to be passionate. There is no test and no application. Only a love of a thing that is the best.”
It may also be worth noting that after searching several Walmart and Target stores (Toys R Us also sells them – RIP), it appears that the figures are being released in waves. While we were able to find most of the ones we were interested in (it looks as of now most sets are only in Wave 1 or Wave 2) we noticed that some have not been released. The back of the cardboard packaging is a good reference as it shows pictures of the remaining in the set of the one you are holding and even has a checklist to use if you don’t care to write on it. For those that are “in box” and “in package” collectors like us, you can go to www.jadatoysinc.com and download/print official checklist of the set you like.
These new toys are like a flashback to the simpler days of collecting in the 80’s. The toys are cheap – more kids will be able to afford them for purchase AND if they lose it or destroy it, it’s not the end of the world! At 97 cents, its easily replaceable, if you can find it, and they start all over again. They are small, so they fit easily in most places. Kids can carry them in their pockets, backpacks and trade them on the playground. And unlike most toys of their size these days, these are not in some type of mystery box, black plastic bag or any other way hidden. You can clearly see which figure you are purchasing making it much easier for us that try to complete whole sets.
Some of you may still be asking, “who is Jada Toys” or “what is a metalfig”, so let us give some background information on this company and toy. Jada Toys is an American manufacturer of collectible diecast model cars, figurines and radio controlled vehicles. The company started in 1999 so its still fairly new but established in the toy industry. The company headquarters is in City of Industry, CA and sells all over the US market. 2016 saw the introduction to the Metal Die Cast line of figures. These popular toys were made in 4 inch and 6 inch scales with limited characters in 10 inch and 12 inch scale. Due to the popularity of these new items and the release of over 150 different die cast products in the first year, the Nano Metalfig was release.
We hope with the introduction of this new toy line, it may give some of you an idea for a new collectable. Its small enough to display or store, cheap enough to collect full series and popular enough that it covers some of the major collecting lines. We fully expect to see these collectables around for a long time and popping up at toy fairs and cons!