Farewell dear Loafer – A Letter from the Publisher
You have been an icon in the region for 30+ years.
I have never worked a day in my life. Let me take you back to 1994. I was a California girl who just moved to the Tri-Cities in 1993 to attend East Tennessee State University. Young. Naive. Selfish. You know, like most 20 year olds. I met Mr. Bill Williams through a friend. He took a chance on me. I was hired as a data entry clerk entering in all those FREE LITTLE ADS. Do you remember those? Yep, that was me making all those typos on your phone numbers. I worked 9am-1pm for $130.00 a week while I attended college.
As the years went by, I found myself still at The Loafer and slowly moving up in positions. I didn’t know then, but Mr. Williams was teaching me everything there was to know about advertising, marketing, print publications, accounting, and mostly…the love for Tri-Cities. I began to see what The Loafer meant to the region and it began to run through my blood. Most of you say you bleed Orange. I bleed The Loafer. I never left. That was almost 25 years ago.
I purchased The Loafer in February of 2013 as Mr. Williams health declined and my worry for the life of the paper to survive was ever growing. I took a chance and acquired The Loafer from Mr. Williams before his death in Feb. 2014. It has been one of my greatest accomplishments and joy.
Hanging on the wall behind my desk is a sign that says “Love What You Do”. And I did. When you love what you do, then you never feel like your working. So I say, I have never worked a day in my life. In almost 25 years, I can count on one hand how many times I’ve called in sick. It’s not a job when you love what you do. I worked hard and learned every aspect to a business. From Marketing Campaigns to Office Management, from Website Curation to SEO, from accounting to cleaning toilets and taking out trash. I did what it took to get the job done. And I loved every single day.
With all of that, you will understand my sadness when I say, The Loafer Magazine is retiring from the streets.. This was not a rash decision, but one that I feel is necessary due to declining advertising revenues seen throughout the print industry.
1,693 issues. 16,930,000 million copies read. The Loafer has been a staple on the streets of the Tri-Cities for 33 years; and, is very gratified to have been your “go-to” source for upcoming event and entertainment news. We are extremely proud of all that we have accomplished in these glorious years and could not be more thankful to those who have believed in us and invested in our company.
For economic reasons only, this had to be the decision. The joy of publishing and interacting with each of you will never be diminished; and, I eternally thank you for that privilege.
Stay tuned on Monday to hear from our loyal columnists as they bid farewell.
It is with anticipation and excitement I venture forward. Whatever direction that may be.
Time to go to bed dear Loafer. You have been loved!
Luci Tate – Publisher
Pulse Publishing, LLC
Dba The Loafer