The Loafer History:
The first Loafer magazine was published on May 1, 1987 in Johnson City, TN under the name “The Creative Loafer.” The original founder of The Loafer was Mr. Bill Williams who founded the print publication with the intention to be a bi-weekly publication, rather than the weekly publication it is today. The Loafer’s by-line has always been to be “the leisure guide to arts and entertainment,” and this remains The Loafer’s main purpose still today. In saying so, the Loafer Magazine has been a dedicated addition to the Tri-Cities for 32 years. Back in 2013, the Loafer was purchased by Luci Tate, who continued the legacy, until it was announced the publication was going to cease in 2018. After hearing that such a stable to the Tri-Cities was going to cease publication, Kim Dugger of Market Innovations decided she could not pass up the opportunity to keep the legacy alive.
In August of 2018, Kim decided to purchase the magazine officially, and the first edition was distributed to stands in September. Since then, the Loafer magazine has produced 52 additional volumes during the eventful year. Kim is adamant that the Loafer magazine is an icon to the Tri-Cities region, so she continues to keep the publication alive and strong.
The Loafer’s Past Year:
This past year, The Loafer has continued to provide an entertainment guide to the Tri-Cities area, but Kim Dugger has also worked to expand its territory to the Virginia and North Carolina regions. Kim’s focus is to highlight that our area has incredible talent, food, events, and festivals right here in our own backyard. The Loafer’s purpose is to bring the community together through local events and demonstrate that you don’t have to drive hours away to find good sources of fun. While the Loafer has remained mostly the same publication as the original, Market Innovations has added some interesting features to put their spin on the magazine, including their weekly “of-the-week” spotlights, which highlights a local veteran, chef, bartender, or bakery. This addition allows members of the community to gain recognition for their incredible acts they perform daily. The publication has also transformed to completely color, instead of the traditional black and white format.
Another addition that has occurred this year is the launch of The Loafer Live, which is a live broadcast of current places and events to share with the community members who are interested or who can’t make the event on their own. The Loafer Live also allows the community to get an up-close experience that you simply cannot get from just reading the magazine.
The Loafer has sponsored several events of their own this year as well, including Battle of the Bands, Yappy Happy Hour, and Adopt a Veteran. Each of these events has focused on a charity that the proceeds will be donated to in order to give back to the local community, including Suicide Prevention, the Carter County Animal Shelter, and local veterans in need. We look forward to bringing you even more events in the next year!