Posting the same content across all social media platforms has been a contested issue. Each social media platform has a different format, so each platform needs a different set of content, right?
The advantage of posting the same content across all platforms is reaching different audiences. Your Facebook page may have a different audience than your Twitter page, but both audiences can benefit from the same content. Testing the same content across all platforms can boost your message by reaching different audiences.
Despite all of the “advice” saying you should create different content, try posting the same content across all of your channels. You’ll be surprised by the boost in your reach and may even gain followers.