Your brand took a lot to create. You put precious time and effort into sharing your passion with the world. Why should your audience feel the same passion for your brand?
A brand sentiment reflects the emotions, opinions, and attitude your current and potential customers have towards your brand. These sentiments can be positive, negative, or neutral. Positive sentiments reinforce the reason you pour your heart and soul into your brand while negative sentiments can reflect a need for change.
Analysis of your brand sentiment can be as simple as checking your comments. Thoroughly read all comments and respond accordingly. Reading comments allows you to understand your brand from the perspective of customers, while responding shows your audience that you truly care and want to create a positive experience.
To get started on your brand sentiment analysis, search your brand name online. Respond to the first five or ten mentions of your brand. Create polls that show your audience that you want to hear what they have to say. Compile your research and turn it into a strategy to create or maintain a positive image for your brand.
Your brand sentiment is your image. How do you want to be perceived?
*Printed in Volume 02 Issue 124 April 20, 2021*