Social Sentiments
Make Your Words Count!
Content on social media is fleeting and the spaces to create an engaging message are getting smaller. How can you make your message stick in a world of short content spaces? They say a picture is worth a thousand words. Twitter allows for 280 characters. Harness the power of visuals to create a longer message […]
Social Sentiments
Social Media Perfection
Perfection in social media marketing should be standard. Striving for perfection presents an image of composure, knowledge, and education. Striving to make sure your social media presence is perfect improves your chances of being taken seriously. Composure in all situations, including the handling of social media accounts, shows that when a crisis hits, you will […]
Social Sentiments
What Do You Want To Say to Your Audience?
Crafting your social media message can be tricky, but is integral to your strategy. Your message can make or break your brand perception. So the question is: what do you want to say? Content that conveys knowledge is valuable. Spreading knowledge creates confidence and allows your customers to see that you truly care about solving […]
Social Sentiments
What’s Happening in Your Town?
Your community has a lot to offer. Tapping into local businesses and organizations will bring you closer to the people who are shaping your world. Collaboration can forge meaningful relationships while creating ideas that can boost your social media visibility Sharing content from businesses and organizations that your audience frequently travels to shows that you […]
Social Sentiments
Conversations, Connections, and Monologues
Creating a bond with your audience is a crucial step in standing out in a sea of social media content, but how can you be successful in creating that bond? Conversations are the key to learning your audience. Asking questions can help you gain insight into their pain points and give you the opportunity to […]
Social Sentiments
How Does Your Target Audience Talk to Each Other?
Imagine a conversation between two customers in your store. They’re discussing pricing, quality, if they really need your product, and if your brand morals match theirs. They’re looking to justify a large purchase that they could use, but ultimately could live without. Couples, partners, and roommates have these conversations all the time. Social media opens […]
Social Sentiments
Change Your Perspective
Are you viewing your social media accounts as your customers do? Are you speaking to them in their language? Viewing your social media accounts from the perspective of your audience is the basis for connecting with your audience. Using jargon may sound fine to you because you understand it, but does your audience? Your audience […]
Social Sentiments
Authenticity and Transparency
Authentic and transparent brands garner respect from audiences by proving that they have their best interests at heart. Authenticity draws audiences in because they know they are dealing with a trustworthy brand. Social media is full of misinformation, which attracts people to the truth. Being authentic shows your audience that you are true to yourself […]
Social Sentiments
Boost Your Career!
Did you know that everything you post online, good or bad, can impact your career? Employers are checking social media accounts for their employees and potential employees on a regular basis for brand management purposes. You can use this to your advantage to boost your career. Has your company had a significant event or project? […]
Social Sentiments
Activate Awareness!
Social media is an easy way to raise awareness of your brand. Thanks to the internet, people all over the world can buy from you, but they have to know you exist. So how do you start raising awareness of your brand? Follow brands in your industry to gain insights on who is important enough […]
Social Sentiments
Connect Through Content
Your content has the power to unite everyone across the world. What can you do to unite your message with people across other countries? Relatable content creates connections. It unites people in a common viewpoint. Research the common ground of your audience and create content based on your research. Your relatable messages will resonate with […]
Social Sentiments
It’s OK To Post The Same Content Across All Channels!
Posting the same content across all social media platforms has been a contested issue. Each social media platform has a different format, so each platform needs a different set of content, right? The advantage of posting the same content across all platforms is reaching different audiences. Your Facebook page may have a different audience than […]
