Social Sentiments
Why Is Your Brand Sentiment Crucial To Your Business?
Your brand took a lot to create. You put precious time and effort into sharing your passion with the world. Why should your audience feel the same passion for your brand? A brand sentiment reflects the emotions, opinions, and attitude your current and potential customers have towards your brand. These sentiments can be positive, negative, […]
Social Sentiments
You’re Doing Social Media All Wrong
Do you have a dedicated social media specialist on your team? I don’t mean a marketing specialist, I mean someone specifically dedicated to social media marketing. Most likely not, which means you’re doing it wrong. Social media marketing requires dedication that is not necessary for traditional media. It requires consistency and communication and unless you […]
Social Sentiments
How Often Does Your Audience See You?
Consistency is the key to a successful social media strategy. Algorithms prevent your audience from seeing your online presence unless you are consistently posting relevant content. This may seem like a daunting task, but there are a few easy ways to consistently stay in front of your target audience. Social Media Scheduling Scheduling tools such […]
Social Sentiments
5 Things You Need To Know About Social Media
It’s SOCIAL! Social media is a conversation between friends. Engage your audience. Ask questions. Get their opinions. Pretend that they are a friend standing in front of you talking to you about your area of expertise. Put the social in SOCIAL media! Visuals Grab Attention Visuals are a great way to entice your audience into […]
Social Sentiments
Climb the Social Media Mountain!
Getting your brand to the top of the social media mountain can be challenging. On top of determining your audience, you must also determine the type of content your audience wants to see. SWOT and PEST analyses can steer your content in the right direction. They allow you to explore parts of your business that […]
Social Sentiments
Social Media: the Customer Service Alternative
Customer service as we know it is changing. Social media provides the fast and convenient solutions customers are looking for and is becoming a viable alternative to traditional customer service. Using social media as a customer service tool allows customers to get their questions answered in a more convenient manner than a phone call. Put […]
Social Sentiments
Why Do I Need Social Media?
Social media has become a vital part of every business. If you are holding out on using social media for your business, consider how the following five aspects of social media can be beneficial to your brand. Build Brand Loyalty Engaged followers are the best brand advocates. Build a foundation of trust by providing valuable […]
